Local SEO (Search Engine Optimization) is a way for businesses to make sure they show up in local search results online. When people look up services or products near them—often using terms like “near me” or adding a city name—local SEO helps businesses appear at the top of those search results.
This is especially helpful for businesses with a physical location or specific service area because it brings them closer to nearby customers who are ready to visit, buy, or book a service.